Focusing on the bounty of Bay Area resources, we look forward to providing local unique items to our customers like never before. In the business of food, education is a life long commitment.

We are proud to be San Francisco’s chief liaison between purveyor and chef. Our commitment is not only to offer the greatest ingredients in the world, from near and far, but to go the extra distance by knowing the story behind the product, the chef behind the menu; highlighting applications, tailoring suggestions and shining light on possibilities.

We’re passionate about pushing the mark of excellence in terms of our knowledge of products and systems procured from our own backyard to far across the globe.

Bruce Luong
CW VP West Coast