For Point Reyes Farmstead Cheese Company, 2020 has been a year of milestone achievements, despite the challenges of operating in the midst of a global pandemic. First, it marks the family-owned creamery’s 20th Anniversary since launching its flagship cheese, Original Blue. Two decades later Point Reyes Cheese is consistently regarded as one of the highest quality artisan cheese producers in the US.
In February, the company was certified as a majority women-owned business by the Women’s Business Enterprise National Council. For the trio of sisters who own it–Jill Basch, chief marketing officer; Lynn Stray, chief operating officer; and Diana Hagan, chief financial officer–WBENC certification has multiple benefits. It allows them to sell to customers with diversity purchasing requirements and it facilitates networking with other women-owned businesses.
It also reflects their values. Jill explains, “Our focus is to create an environment that supports women with work life balance, strong leadership and opportunities for growth. We care about the big and little things in life, understanding that women wear many hats.”
Lynn, who oversees Sales, adds, “WBENC certification provides us access to partners that have shared values in their procurement and supply chain initiatives. We support diversification in all aspects of our business and believe it brings talent, creativity, and quality to our success”.