Itso/Notso Hot Sauce is a family affair. Created by entrepreneur and hot sauce enthusiast John Matishius, Sr. back in 1995 from the bounty of his garden, and now ratcheted up by his son John Matishius, Jr., also an entrepreneur (and sometime pro rock musician), honoring ‘the family sauce’, and keeping life fun and full of flavor.
Itso/Notso’s CEO Johnny Matishius, Jr. and Director of Operations Rebecca Straney, who share the journey of getting the moreish family sauce ‘to market’.
Why Hot Sauce?
“My Dad’s still around, and he’s super stoked about me bringing this to market and it’s a really cool good feeling, making it happen.”-John Matishius, Jr.
Johnny And Rebecca Are Not Brother And Sister.
(The Team Behind Itso/Notso). After a successful career with advertising empire Ogilvy and Mathers, Rebecca Straney, a very close friend of Johnny Jr.’s, moved out to California to help the product legitimately take flight. Johnny: ‘I had been very ‘cottage’, and had been handing the product out for years and years. Rebecca has played an integral part in getting the product to store shelves and bringing this thing to market.’ Rebecca: ‘The East Coast background and drive puts you at an advantage. I definitely cut my teeth in Boston and New York City, and I was happy to you use my skills to help promote this cool family business.’
‘Itso/Notso is a Louisiana style hot sauce, with similarities to Tabasco, but what we are not as vinegar forward. I believe we have a better flavor balance, backed up with a true family story. We’re just some young people trying to do some cool things and do them right.’-John Matishius, Jr.